As lead video editor on a Snipes x Adidas campaign, I worked alongside director Robin van Geemen to craft one hero video and a suite of social edits. The project centred around capturing the heritage and timelessness of Adidas clothing finding the balance between iconic brand identity and fresh, contemporary energy. It pushed me to think deeply about how editorial pacing and visual rhythm can carry the weight of a legacy brand. From the first assembly cut to the final colour-graded export, every decision was made with intention and care. Working on a campaign at this scale taught me what it truly means to carry real responsibility within a project.